I love analogies. They will creep into my writing from time to time, so let’s start with one:
You know how store owners quietly start accepting customers before they’re ready with a celebratory grand opening?
It takes a moment to serve those first few patrons effectively. Train the staff. Stock the shelfs. Set up the email. Get the ordering right. Iron out the hiccups. Only then is a business ready for its close-up, Mr. DeMille.